Meet LaunchOps

Every release, launch-ready.

LaunchOps is the AI launch system for B2B SaaS. We detect every product release
and draft the launch materials your team needs — delivered into the tools you already use, ready for your final review.

Trusted by product-driven B2B SaaS teams shipping faster than their GTM can keep up.

What LaunchOps prepares

From release to launch-ready, in minutes.

Every detected release runs through the same pipeline — a strategic brief, then the function-specific materials your team needs to launch it.

Launch Strategy Brief

Starting document

Classifies each release by tier and drafts the strategy your team launches against — the upstream document every other material derives from.

ICP impact Positioning 30/60/90 motion Channel stack Week 1 actions

Marketing

  • Social posts
  • Email announcement
  • Customer release notes

Sales

  • Battle cards
  • Pitch deck slides
  • Video scripts

Customer Care

  • Help center FAQs
  • Support response macros
  • Internal CS notes

More materials for bigger launches, fewer for routine releases — tiered automatically.

How LaunchOps works

Inside the release orchestration pipeline.

From a code commit to a complete launch package — every release runs through the same four stages, automatically.

1

Detect

Every release, captured.

Connect GitHub once. LaunchOps captures every release with full context — notes, commits, and linked issues.

2

Classify

Tiered by significance.

AI categorizes each release — foundational, significant, standard, or patch — to right-size the response.

3

Strategize

The Strategy Brief, drafted.

LaunchOps generates the Strategy Brief — ICP impact, positioning, motion, channels. The source for everything that follows.

4

Orchestrate

Multi-agent production.

Specialized agents draft function-specific materials and deliver them into the tools your team already uses.

25%
of revenue lost

...because of poor product launch execution and sales enablement. If you're not orchestrating launches through AI, you're losing opportunities, revenue, and market share.

— Jim Recker, CEO, Invenir (makers of LaunchOps)

Design partner program

Help shape what LaunchOps becomes.

We're working with a small group of B2B SaaS teams to refine LaunchOps before broader release. Design partners get direct access to the founders, real influence on the V1 roadmap, and early use of what we ship.

Early access

Use LaunchOps for your launches before V1 ships.

Founder access

A direct line to the founders for feedback and questions.

Shape the roadmap

Your feedback drives what we build into V1 and beyond.

Apply to be a design partner Limited to a small group of B2B SaaS teams.

Every release deserves a launch.

See what LaunchOps drafts for your next release — in minutes, not weeks.

Get in touch

Have questions? Reach out.

Email or call — we're a small team and we respond personally. Whether you're a prospective design partner, an investor, or just curious about LaunchOps, drop us a line.

Location

San Francisco, CA